More people ask an assistant before they open Google. GEO — Generative Engine Optimization — is the practice of structuring content so those models cite your brand in the answer.
What models favor
- Direct answers: an opening paragraph that answers the question without preamble.
- Verifiable facts: numbers, dates, and definitions the model can extract with confidence.
- Consistency across sources: when several trusted pages say the same thing about you, a citation gets more likely.
Practical moves
- Build each page around one main question and answer it in the first 100 words.
- Use lists and tables for comparable data — they’re easy to extract.
- Keep a clear “about” page with your name, focus area, and differentiators in plain language.
- Publish proprietary data (benchmarks, surveys): original content is what models prefer to cite.
- Mark content up with Schema.org to reinforce entity, authorship, and topic.
How to measure
Track brand mentions in AI answers, referral traffic from Perplexity and ChatGPT, and the questions you appear for. It’s a new funnel, but a measurable one.
At Trafegar, we treat GEO and classic SEO as the same job: content architecture that humans and models both understand.