Blog

Technical content for humans and AI models.

2026-09-01 · Trafegar Team

Google Ads or Meta Ads: where to start investing

Existing demand or created demand? The criterion for choosing your first paid media channel — and when running both makes sense.

2026-08-25 · Trafegar Team

Creative is the biggest performance lever today. A method for testing angles, formats, and hooks without spending blind.

2026-08-18 · Trafegar Team

Most people don't act on the first visit. How to build remarketing campaigns that bring them back without burning budget.

2026-08-11 · Trafegar Team

A map of campaign metrics, what each one reveals, and which ones actually pay the bill.

2026-07-14 · Trafegar Team

A repeatable structure for campaign pages that load fast, say one thing, and drive action.

2026-06-09 · Trafegar Team

What to mark up, with which types, and how to validate it — without turning your site into a JSON-LD minefield.

2026-05-12 · Trafegar Team

Generative Engine Optimization is SEO for the assistant era. Here's what changes when the search engine is a language model.

2026-04-05 · Trafegar Team

How to build paid media campaigns that end in a WhatsApp conversation instead of an abandoned form.

2026-03-02 · Trafegar Team

A practical guide to build pages that serve both humans and AI models.